Marketing

Marketing

Our goal is to provide students with an innovative curriculum and an active learning experience that is firmly rooted in the fundamentals, yet relevant in the face of rapid change. In addition to building students’ strategic, analytic, and communication skills, the marketing department provides experiential learning opportunities that allow students to work on real marketing projects for real companies. 

Concentration Requirements
Fact Sheet
Scholarships & Awards
Concentration Requirements
#1

National Diversity Case Competition 2021

37

publications by marketing faculty in the last three years

227

students participated in course-wide marketing plan competitions

Feature Stories

Kate Amabile, ’24, organized Relay for Life on campus to foster community and combat cancer.
Multi-disciplinary students in pilot course collaborate to launch bean-based snack product

The competition puts skills to the test for current and former team members.

Melanie Fichera, '23, uses summer internship to put her knowledge to the test.